DES 570.02

  Here's the scenerio: You are walking into an office for a job interview. You're dressed up nicely, you bring in the necessary paperwork, and you show them your portfolio that shows your experiences. The person interviewing you is impressed and decides to hire you.  Whenever you are applying for a job at a company or office firm, of course they want to see your experiences as they are looking to see if you are qualified for the specific job you wish to work for. So, you create a portfolio. You show them your experiences, your best projects, and in the rise of the digital age, if you have any experiences working anything digital. But the question is: why? Why do you need a portfolio? What is the importance of having one? The answer is simple: having a career portfolio is essential for professional development and achieving career success. It shows your employers what you have to offer and how you can promote yourself in the job market.  Portfolios not only show what kind ...

While I did find an example of inspiration for my portfolio, I felt like I needed to explore more. So I began digging more into portfolio examples and see what I found. And I found something that did catch my eye. It was a portfolio for a company called RoAndCo Founded in New York in 2006, RoAndCo is a company that, according to its website, is “ an award-winning creative studio bringing thought, relevance, and style to forward-thinking brands ”. Their intention is to become purposeful, and strategic, and provides resource to their clients - and leaders - to their highest potential.   And looking at their profile, you can tell they put a lot of work into the content that they created, ranging from packaging designs to website designs and so on.   An example of the work they have done is the website for the now-defunct Google Play Music.   By combining objects with surrealist imagery, RoAndCo created a campaign for Google Play Music that creates “ playfully evocative still...

I have been looking at online portfolios as they could be a source of inspiration for my portfolio. And one I have stumbled upon has caught my eye in ways that I never experienced before. Locomotive, a studio based in Canada, uses a portfolio in a "Digital-first" environment. The website utilizes heavy animations; i.e. words glitching when hovered over, pixilated animations over various objects, transitional animations when you click on a menu tab, animated gifs when you hover over the developer's names, and (something I have never seen in a portfolio before), a store that allows people to shop the latest designs created by that company.  They showcase their work through another tab in various Design mediums and forms. I decided to look at it and see what they have done. And they did a good job with working on things such as UI/UX Design, as seen in this example: Locomotive was responsible for the Design of the website for Lightship, a company based in San Francisco, CA t...

Earlier this year I have been hearing a lot about AI. AI (short for "Artificial Intelligence") is the ability of computers and other machines to perform tasks that would be done by humans. Of course, we heard about ChatGPT and how AI is going to (potentially) become frequent in how we live, even in the things we use. But is AI ruining Design? In short: the answer is No. It would not replace Graphic Design but rather enhance and complement the designs of various designers, making it effective for designers. In an article by Dragonfly AI (a company known for its software that allows people to use AI for their designs), they write that AI software, like DALL.E & CLIP, uses GTP-3 to " automatically create designs based on Human Concepts ", and that the AI Design tool can "g enerate several design concepts within seconds. " But they also have doubts that it could operate without " any manual input as it lacks the human intuition to understand the conce...

  We see them a lot. We see so many typefaces, wordmarks, fonts, and everything else in between. They're also a way to distinguish something from the other, like packaging, advertisements, and even signage. But what's the sole purpose of having fonts and why do we need them? The purpose of fonts is to give a unique visual perspective. Fonts can set the mood, the tone, and the atmosphere. Fonts can give out visual clues about the order in which the document should be read, and which parts are more important than others. They can also be used to control how long it takes for someone to read a document. Without using fonts, it would either cause legibility issues, or it would not strike the tone with others.  Now, the question is: why do we need fonts? Typography has two main purposes in Design. The first main purpose is to promote legibility. It allows us to read things clearly without having the need to either squint to read or get lost and/or confused as to what we are reading...

I reside in Pittsburg, CA. To get to San Francisco State University, I would take the BART train to SF. Currently, I take the BART station in Antioch, CA, but before that I used to take the Pittsburg Center station to get to San Francisco. And I was not pleased with the experience at all, even after riding it for about a year.  This BART station opened up in May 2018, and it's the second BART station in Pittsburg. The first one was the Pittsburg/Bay Point station, which opened up in December 1996.  The train ride was fine, but there are issues with the way the stations were designed. Pittsburg Center station parking lot on Bliss Ave. Note that you'd have to cross the street to enter the concourse The entrance to the concourse, surrounded by the bridge First of all, the BART station was constructed on a pedestrian bridge on the intersection of Railroad Ave and Harbor St (literally on the highway). Due to this, the parking lot was constructed on the other side off of Bliss Ave.;...